In 2024 I created and implemented updated branding for Polar Plunge Chicago for Special Olympics Illinois presented by Special Children's Charities. My goal was to create an identity that was bold and fresh, but recognizable to people who had participated in the event in the past.
After several sketches, I landed on a wave design element, which is appropriate for the theme of the event, and creates a lot of visual dynamics. I used this to create custom type for the logo, then I rolled it out as an element in both print and online collateral. I also used it to create a visually compelling call to action for social media and advertisements.
The end result was very successful and created a visual identity for the event that could be used across channels to represent the fun and vibrancy of the fundraiser.