To recruit runners for Special Children's Charities' Charity Marathon team, I created a two-part campaign via social media. The campaign's goal was to encourage runners who were looking for a race entry, and those with a tie to the organization's mission to join the team. I utilized photos of the runners in their uniforms, as well as program participants cheering them on from the organization's cheering section. Each image features a different photo of a runner or participant, highlighted against the brand colors to let them know that the focus of the team is on the runners, the participants, and their connection.